Ultra Baller Moves for Persuasive Presentations with Wil Reynolds

Present Beyond Measure Ep. 030

Wil Reynolds, quite simply, likes helping people and businesses grow. A former teacher with a knack for advising, he’s been helping Fortune 500 companies develop SEO strategies since 1999. Seeing the need for an agency that does good by its team, clients and community, Wil started Seer Interactive in 2002 as a one-man operation out of his living room.

Today, Seer is home to over 100 employees across Philadelphia and San Diego. As Seer’s Director of Digital Strategy, Wil develops strategies and innovations to help clients build traffic and make money. His methods have shaped the search industry worldwide, and he speaks regularly at marketing conferences across the globe.

And, bar none, he is absolutely at the top of my list in professional speakers who lay down the law on stage.

And in this episode, Wil drops jaw-dropping strategies for really leveling up your presentation game with mindset shifts I’ll take with me for life!

In This Episode, You’ll Learn…

  • How Wil grew into presenting professionally and what he learned along the way
  • Why you have to sell your insights as a digital analyst or marketer to demonstrate your value
  • Why approaching your audience from a service mindset, not selling, is crucial to winning them over
  • His biggest pet peeves in conference presentations (don’t start talking about yourself first!)
  • How he’s working on his own growth area of finding super fresh and interesting content
  • Crazy valuable tips to measure and benchmark your performance as a pro speaker

Wil’s Upgrades:

  • DON’T embed Youtube videos in your PowerPoint because they easily break! Instead, pull the file down and embed directly.
  • DON’T do Excel walkthroughs live on stage. It’s a quick way to lose the audience’s attention!

 

Wil Reynolds Quote - Present Beyond Measure Podcast

Thanks for Listening!

Thanks so much for joining me. Have some feedback you’d like to share or a question for Wil? Leave a note in the comments below, and we’ll get back to you!

If you enjoyed this episode, please share it using the social media buttons you see at the left of the post.

If you liked what you heard, I would love if you could leave me a rating or review in iTunes. Ratings & reviews are extremely appreciated and very important in the rankings algorithm. The more ratings, the better chance of fellow practitioners getting to hear this helpful information!

And finally, don’t forget to subscribe to the show on iTunes to get automatic updates and never miss a show.

A very, very special thanks to Jon for joining me this week. And as always, viz responsibly, my friends.

What’s your burning question for Wil on creating persuasive presentations?

Photo credit: Shane Macomber Photography

Lea is a digital analyst and marketer turned Data Storytelling Evangelist. She trains thousands of digital practitioners and consultants in the art and science of impactful data presentation through her blog and podcast, The Present Beyond Measure Show. Lea is also the creator of The PICA Protocol™, her practical prescription for healthy, actionable data stories that inform decisions, spark ideas, inspire action, and make YOU indispensable.