Psychology-Based Persuasive Presentation Principles with Evan LaPointePresent Beyond Measure Ep. 031
About My Guest:
Evan LaPointe is an industry-recognized entrepreneur, writer and speaker, and dear colleague, and is a rare mix of businessman and passionate geek.
He is the inventor of Satellite, now known as Adobe DTM, a dynamic tag management system that is used on thousands of websites worldwide to deploy the Adobe Analytics suite.
Before launching his newest business focused on teaching businesses how to become innovative, Evan has founded and helped lead several businesses, including Satellite which was sold to Adobe Systems and has gone on to be one of the most adopted digital marketing technologies in the world, in use on over 65,000 of the world’s largest web sites.
In addition to inventing Satellite, Evan has also leveraged his early career experience in finance to pioneer many techniques in the digital analytics space, including techniques around marketing attribution, response analysis, assist and latency analysis, and he currently has two patents pending on techniques for cross-platform data capture and real-time decisioning.
Evan has a passion for psychology that he infuses his pitches presentations with. It’s a super refreshing and fascinating angle with understanding yourself better as the key to winning with your audience.
And in this episode, Evan brings his deep experience as an analyst intermingled with rare neuroscience angle that will help you build trust and innovate in presenting your insights right away!
In This Episode, You’ll Learn…
- How Evan learned to persuade and inspire using psychology-based presentation practices
- How many and what kind of recommendations to present to build stakeholder trust
- How to identify your presentation blind spots and collaborate with others to repair them
- His biggest pet peeves in corporate presentations
- How studying the structure of music theory can clue you into effective data storytelling
- Tips for presenting aggregate numbers and calculations that set the stage for deeper dives
Resources & Links Mentioned
- Made to Stick by Chip Heath & Dan Heath
- Carl Jung Cognitive Function Tests
- Myers-Briggs Type Indicator
- Presentation templates on Envato’s Graphic River
- Get to know yourself a little better with a personality test. Try 16Personalities.com, which will help you identify your presenting blind spots and choose a buddy to help you work through them.
How to Keep Up with Evan:
Thanks for Listening!
Thanks so much for joining me. Have some feedback you’d like to share, or a question for Dustin? Leave a note in the comments below, and we’ll get back to you!
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A very, very special thanks to Evan for joining me this week. And as always, viz responsibly, my friends.
What’s your burning question for Evan on creating persuasive presentations?