This site will help you present your analytics insights and ideas in a way that gets remembered and acted upon.
I’m Lea Pica, and I am a seasoned digital analytics practitioner, social media marketer and blogger with over 11 years of experience building search marketing and digital analytics practices for companies like Scholastic, Victoria’s Secret and Prudential.
My greatest passion is the stage, my platform for empowering digital practitioners and analytics consultants to present information in a way that gets remembered and inspires action.
I am a self-taught student of presentation and visualization luminaries Garr Reynolds, Nancy Duarte, Edward Tufte and Stephen Few. My “Present Beyond Measure” mission is to bring their teachings to the digital marketing and web analytics communities, and empower anyone responsible for presenting data to an audience.
Let me be your Slide Sherpa. Your Viz Vizier. Your guide on the exciting road to presentation enlightenment.
I’ve spoken for industry conferences and company summits including eMetrics, Web Analytics Demystified, ForeSee, and InfoTrust. My signature “Get Their Attention” session about presenting data effectively was a top-rated session in every industry event to date, including the #1-rated session out of 42 presentations at eMetrics San Francisco 2015.
Attendees have described it as the “most talked about session” and that it’s “still provoking conversations a year later”. Check out my upcoming speaking engagements to see if you can catch it!
Why I Can Help You
If you have a desire and passion for presenting your hard-earned work in a way that gets noticed, this site is the place for you.
Contact me here if you’d like to:
- learn about how I can help your presentations or client pitches achieve the outcome you seek
- have me provide private corporate training for your analytics or marketing team
- have me come speak at your event
- other unique engagements involving presentation or data visualization
- be a guest on my podcast, The Present Beyond Measure Show
- anything else that’s on your mind
Published bi-weekly, this show allows me to introduce you to my best tips, tools and techniques and to the top analytics, data visualization, and presentation experts. We discuss everything from presentation brainstorming, the best data visualization tools, and how to gain the confidence you need to deliver standout data presentations.
My Life Story:
I ungracefully took the stage for the first time at the tender age of 3, performing for my anxious and excitable parents in a ballet recital. Despite severe stage fright, I was hopelessly bitten by the musical theatre bug and continued to perform in plays, musicals and opera (yikes) through high school. I was voted “Most Likely To Be A Thespian” and I was confident I was destined for a life of stardom.
The caliber of college theatre, however, was like an Arctic Char smack to the face; these people were GOOD. And COMMITTED. When I realized that my talent and resolve to go professional paled in comparison to my classmates, I decided to hang up my jazz shoes and pursue an inevitable career in digital marketing. A much more stable and lucrative venture, and yet I always longed for the stage.
Until I realized I could still “perform”…during my work presentations. And the more head-down, true grit, Bob Fosse-focus I brought from the theatre to the conference room, the more rewarding the response. But after arriving at the great halls of an illustrious financial institution seven years ago to manage their ad agency web analytics, I still wasn’t making the difference I was hoping for. With my readout slides packed with exciting embellishments like frenzied transitions and kaleidoscopic pie charts, I simply didn’t understand why my executives weren’t tossing roses at my feet.
Then one day, it all changed. I came across some really exciting site search data and wanted to get it noticed by my bosses. (And yes, when you’re a digital analyst, exciting site search data is a thing.)
Having the attention span of a Shubunkin goldfish, I’m a challenging audience member to keep entertained. I thought to myself: how would I keep me engaged? These site search insights were really important to me, but I’d be darned if I would watch my executives turn into extras from the Walking Dead. There had to be a better way. So I went on a 3-year philosophical journey to find answers to this deep, metaphysical question:
Why do bad things happen to good data?
To answer this question, I tirelessly studied the presentation philosophies of Garr Reynolds and Nancy Duarte. I voraciously consumed data visualization best practices by Edward Tufte and Stephen Few. I learned principles of human psychology as they relate to attention and recall. And I would discover several answers to my question, but the simplest one I found is that most analytics presentations fail to achieve two goals:
- To maintain their audience’s attention, and
- To be memorable enough for the audience to act.
Some of the simple changes I made using my new tool belt allowed my site search results to make an unprecedented impact.
What kind of data viz expert would I be without an infographic resume? Check out my work history as illustrated by Vizualize.me:
Get your own resume visualized here!