Do you struggle with getting your data visualizations understood?

Do your executives seem to scratch their heads when you’re showing them your latest site dashboard or campaign performance results?

I totally get it.

And that’s why I think you’ll love the webinar I delivered with the Digital Analytics Association.

It’s all about How To Avoid Five Common Data Visualization Mistakes for digital analytics.

This web clinic is exclusive to members of the Digital Analytics Association (DAA), and it was the very first of their Educational Webinar series.

Here are just a few topics I covered:

  • how to give your visualization a lie detector test
  • how to choose the best visualization for your data story
  • how to cut distracting chart clutter and send a clear, strong message

To log in and watch the recording, click here to log in and watch.

Here are just some of the comments the webinar received:
Lea got right to the heart of my struggles with data visualization and provided some easy but powerful ways to improve my efforts to present data.”
“Excellent presenter – very clear and easy to follow. I knew some of the learnings already, but it was still very helpful to have them reinforced. And a few were new to me!”
“Our team is in transition, with new reports and trying new ways to show off our insights. This will be a huge help to set ourselves apart!”

If you’re a digital analytics practitioner but not yet a DAA member, I can’t recommend signing up enough.

A membership with the Digital Analytics Association provides insane value through their training discounts, member-exclusive community, and free educational seminars like this one.

And this webinar will pack so many actionable tips and techniques, I promise you’ll get your money’s worth!

I also created a special condensed handout for this presentation (because I NEVER hand out my live presentation slides.) You can get instant access to it here by clicking the image below:

Lea Pica - Download a Free Handout for the DAA Data Viz Webinar

I’d love to know what you think of the webinar and/or handout, so please leave a comment below!

What are the most common data visualization mistakes you see in presentations? Sound off!


Lea is a digital analyst and marketer turned Data Storytelling Advocate. She trains thousands of digital practitioners and consultants in the art and science of impactful data presentation through live workshops, speaking engagements, online courses, her blog and five-star rated podcast, The Present Beyond Measure Show. Lea is also the creator of The PICA Protocol™, her practical prescription for healthy, actionable data stories that inform decisions, spark ideas, inspire action, and make YOU indispensable.