This episode’s guest is best known for equipping analysts with Google Analytics firepower. Justin Cutroni is the Analytics Advocate at Google and works with educational teams to drive content strategy, product teams to provide real-user feedback and sales and marketing teams to help evangelize Google’s analytics products.
Justin helps analytics practitioners get the most out of their Google Analytics investment, has written three Google Analytics book, and is the mastermind behind the Analytics Talk blog. He has presented across the globe and uses a presentation style that is authoritative, approachable and easy to understand.
And in this episode, Justin hashes it out with me on how to become an indispensable Google Analytics rockstar.Turning Google Analytics Grasshoppers into Ninjas with @JustinCutroni (Interview) #measure Click To Tweet
In This Episode, You’ll Learn…
- Why it’s imperative for your audience to understand the metrics and how this helps them make informed business decisions
- How to develop a personal relationship with stakeholders and why investing in these relationships is essential to your career success
- How to use empathy to connect to clients experiences and connections, which facilitates the client understanding the data in a more meaningful way
- How to use analogies to present technical information in a comprehensible way
- What to do as a presenter to engage and energize your audience
- To create a cohesive experience by identifying and sticking with one presentation style
People and Resources Mentioned in this Episode:
- Justin Cutroni
- Google Analytics
- Performance Marketing with Google Analytics
- Google Analytics: Understanding Visitor Behavior
- Krista Seiden
- Analytics Talk Blog
- Wil Reynolds – Seer Interactive
- Adam Greco
- Rand Fishkin
- Analogies for Complex Concepts with June Dershewitz
How to Follow Justin:
Upgrade Tip of the Day:
- DON’T USE A LOT OF BULLET POINTS. PS – Do this instead.
- Keep removing ancillary information until it doesn’t make sense. Then go one step backward.
- Using simple animation to reveal key information at the right time can emphasize your message (such as a .5 second fade-in). Using animations like swirl, jump and bounce can be a distraction.
Thanks for Listening!
Thanks so much for joining me. Have some feedback you’d like to share, or a question for Justin? Leave a note in the comments below, and we’ll get back to you!
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Special thanks to Justin for joining me this week. And as always, viz responsibly, my friends.