Benjamin Mangold is an author, blogger, speaker, and knowledge-sharing Google Analytics and Adwords expert. He is the Co-Founder and CEO of Loves Data, a digital analytics and online advertising agency. He is also the author of Learning Google AdWords and Google Analytics, a practical step-by-step guide that teaches how to use Google AdWords and Google Analytics together or separately. The purpose of the book is to help marketers have the greatest impact in a short amount of time. Benjamin was personally invited by Google to become a Google Certified Trainer for Google AdWords and Google Analytics and he was actually the first Google Certified Trainer outside of the United States. He is an international speaker and you can find him at a wide variety of conferences or Google events. In his role, he has worked with national and multinational agencies, brands, government departments, nonprofit organizations, and education providers to teach them about integrated online marketing and measurements campaigns, Loves Data trainings, and overseeing conversion testing. Benjamin is passionate about digital analytics, online advertising, and all things Google Analytics and Google Adwords. His knowledge and passion is evident when he talks and listening to him will leave you with new information to help you on your journey. In this episode, Benjamin will share his extensive knowledge of analytics, advertising, and also his tips for creating and keeping audience attention during presentations.
Resources & Links Mentioned
- Learning Google AdWords and Google Analytics – Second Edition by Benjamin Mangold
- Listen to my interview with Wil Reynolds.
- Learn more about Neil Patel.
- Learn more about Rand Fishkin.
Thanks for Listening!
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A very, very special thanks to Ben for joining me this week. And as always, viz responsibly, my friends.