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Presenting Split and A/B Testing Results For Success with Valerie Kroll

LISTEN TO THE EPISODE: Present Your Split and AB Testing Results to Win Valerie Kroll is a growing powerhouse in the measure and presenting community and in this show, she brings insight from a very specific and mystical arena of digital marketing, one I have been waiting for years to tackle on this show. What …

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What My Move to Search Discovery Means for Measure

February 29th, 2016. Leap Day has the dubious distinction as a date; it is often associated with either a way to procrastinate on your taxes or annoyed children who happened to be born on this date. For me, Leap Day has historically represented, well, nothing. They’ve blurred together as completely unremarkable blips in my cosmically brief …

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