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June Dershewitz on Analytics Analogies for Complex Concepts

Today’s esteemed guest has a 15-year career driving and presenting analytics strategies for major corporations.

June Dershewitz is the Director of Digital Analytics at Apollo Education Group, the parent company of University of Phoenix, where she oversees the digital analytics platform for the entire customer lifecycle. Previously, she was a member of the leadership team at Semphonic, a prominent analytics consultancy (now part of Ernst & Young).

As a long-standing advocate of the analytics community, she’s created Expansive thought leadership in Analytics. She maintains a board seat on the Digital Analytics Association, and has given countless talks with eMetrics, Analytics Demystified, and many other groups.

She is co-founder for global industry meetup Web Analytics Wednesdays with 10,000+ participants.

And in this episode, she offers her very best strategies for breaking down complex concepts for lay audiences, using analogies for making analytical concepts more approachable, and delivering outstanding conference presentations as well.

June is a real pro and her tips will make an impact on your presenting chops, fast!

Lea Pica - June Dershewitz - Quote

In This Episode, You’ll Learn:

  • June’s top tips for presenting complex analytical concepts to non-technical audiences
  • Why she rehearses her material in front of non-threatening audiences (like family!)
  • Why her biggest presentation pet peeve is a wall of text and bullet points
  • Why she often brings a junior colleague to co-present with her
  • Tips for transmitting insights over email when you can’t present live
  • How she defied gender limitations within extremely technical, male-dominated fields

Resources and People Mentioned:

How to Follow June: 

Upgrade Tip of the Day:

Walk away from the screen! Connect and get clarity with your message by separating yourself from PowerPoint as a crutch. Don’t get caught up with the visual design aspect and lose the bigger message you’re trying to convey.

Thanks for Listening!

Thanks so much for joining me. Have some feedback you’d like to share, or a question for June? Leave a note in the comments below, and we’ll get back to you!

If you liked what you heard, I would love if you could leave me a rating or review in iTunes. Ratings & reviews are extremely appreciated and very important in the rankings algorithm. The more ratings, the better chance of fellow practitioners getting to hear this helpful information!

And finally, don’t forget to subscribe to the show on iTunes to get automatic updates and never miss a show.

Special thanks to June for joining me this week. And as always, viz responsibly, my friends.

What’s your biggest question for presenting analytics data? Let me know!

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