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Your business data storytelling is about to become rocket-fueled.

Your business data storytelling is about to become rocket-fueled.

Present Beyond Measure Data Presentation Book - Lea Pica
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Learn presentation, data visualization, and storytelling best practices

Deliver engaging, informative, and inspiring business data presentations

Become an indispensable resource to decision-makers and clients

“I can’t say enough about how great it was to work with Lea Pica. as a leader of a marketing agency. Her data storytelling approach is not only helpful, but also interesting, and her engaging real-life presentation examples left my team inspired and empowered with tools they need to succeed.”
Jocelyn HarjesVP of Marketing Science, Ayzenberg Group
“If I were talking to someone considering working with Lea but is still on the fence, I would tell them that they will never look at data visualization the same after engaging in her training. It’s all about having the right tools and steps at your disposal, and Lea provides just that for your organization.”
Sarah RitterAssociate Director, Learning & Development at Kepler Group
“I’ve spent years applying the concepts and techniques from Lea’s presentations and blog posts both to my own work as an analyst, and also as a resource and reference as I’ve coached and guided other analysts.”
Tim WilsonDigital Analytics Expert
“I’ve seen Lea Pica capture and engage her audiences with data like no one else. She knows what to do and why it works.”
Allison HartsoeCEO of Ambition Data, Author of The Age of Customer Equity
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TESTIMONIALS

Let these results speak for themselves.

What if your data presentations didn't suck?

Billions of dollars and thousands of hours are lost every year during ineffective business meetings worldwide.

Data practitioners painstakingly present their valuable analytical insights, only to fall flat, inspiring more yawns than “Yes!”.

In this book, Lea Pica provides a 4-phase, step-by-step blueprint for planning, designing, visualizing, and delivering compelling data storytelling in business presentations.

Following her blueprint, you will learn how to use neuroscience and cinematic storytelling techniques to galvanize your stakeholders into action.​

Lea Pica - Presentation and Data Visualization Skills Trainer

Tell me where to send:

Here what you'll learn from this book:

You'll learn how to:

  • Eliminate data overwhelm and find the right insights to present
  • Speak the language of different stakeholders’ personality types
  • Weave a persuasive, easy-to-understand data narrative
  • Leverage cinematic storytelling techniques to hold your audience’s attention
  • Position your strategic and tactical recommendations for action

CONCEPTUALIZE

Data Presentation Planning, Structuring, and Brainstorming

DESIGN SLIDES

Slide Design, Layout, and Imagery

You'll learn how to:

  • Gestalt visual principles
  • Design fundamentals like alignment and white space
  • Alternative strategies to death by bullet points
  • Techniques for typeface, and color, emphasis
  • How to harness imagery to elicit empathy for the customer
  • Animation storytelling techniques for busy slides

VISUALIZE DATA

Featuring the PICA Protocol

You'll learn how to:

  • A simple 4-step process for creating and delivering clear, compelling data stories
  • Lea's proprietary Chart Detox™ Formula
  • Visually sequencing data stories using cinematic storytelling
  • The most common data visualization violations
  • Creative animation techniques for complex charts
  • Choosing the right chart for your data
  • Time-saving chart productivity tips

DELIVER

You'll learn:

  • Professional preparation and rehearsal strategies
  • Managing presentation nerves and anxiety
  • Practicing mantras and mindsets for confidence
  • Navigating challenging audience questions
  • Efficiently creating post-presentation handouts

Who is this book for?

  • Data analysts
  • Data scientists
  • Digital marketers
  • SEMs - Search Engine Marketers
  • SEOs - Search Engine Optimizers
  • CROs - Conversion Rate Optimizers
  • CXOs - Customer Experience Optimizers
  • Market researchers
  • Financial analysts
  • Customer service, support, & success
  • Analytics, digital, & marketing leadership
  • Analytics, marketing, & digital consultants
  • Analytics, marketing, & digital agency owners
  • Inside sales & outside sales teams
  • Account managers
  • Startup executives
  • Business consultants
  • Executive coaches
  • NASA engineers - no kidding!
  • More roles that delight & surprise me every day!

“Simple, clear and constantly overlooked wisdom. It's time to stop wasting time and start making a change happen.”

Seth Godin
Author of This is Marketing

“Lea delivers an evidence-based approach to presenting data in a practical and engaging manner that is sure to help the reader make their presentation audiences Indistractable.”

Nir Eyal
Author of Hooked and Indistractable

PBM-Book-Cover-3D (HD)

“An empowering and transformative guide for data practitioners, providing the necessary tools to succeed at presenting data effectively.”

Kate Strachnyi
Author of Colorwise

 “Lea's given the world a gift with Present Beyond Measure. It shows you how to turn bored, jaded, phone-addicted data presentation skeptics into eager, engaged, edge-of-their-seat fans.”

Rand Fishkin
CEO and Co-Founder of SparkToro

Purchase at your favorite retailer today!

Interested in bulk purchasing for your company, team, or customers? Please submit a request on my Contact Page.

The 4 easy steps to making your business permanently profitable:

1) Get the free resources

2) Read the book

3) Master the process

4) Make serious profit permanently

About the Author

Lea Pica is a data analyst turned Data Storytelling Advocate, international speaker, and workshop facilitator who teaches how to present data and inspire action to thousands of data and marketing practitioners around the world.

Lea is a seasoned data analytics practitioner and digital marketer with over 13 years of experience and hosts the industry-acclaimed Present Beyond Measure® Show podcast.

She's had the privilege of training the talented staff of both Fortune 500 brands and analytics/marketing agencies including Microsoft, Deloitte, Intuit, Starwood, Ayzenberg Group, Constellation Brands, and many more.

Lea is a frequent headliner at global conferences such as Digital Summit, MeasureSummit, ConversionXL Live, Data Camp, Marketing Analytics Summit, Virtual Analytics Summit, Digital Analytics Hub, DAA Symposia, and Web Analytics Wednesday.

Lea Pica - Author of Present Beyond Measure
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