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Moz Whiteboard Friday: The PICA Protocol™ Prescription for Healthy, Impactful Data Storytelling

Click here to visit Moz and learn my PICA Protocol™ Prescription for impactful data storytelling

Raise your hand if you’re still scratching your head on what effective data storytelling looks like.

Come on. Get that hand up.

<I see you.>

Next question.

Have you read article after article about effective data storytelling, with lots of aspirational and abstract ideas but no concrete next steps, only to be left wondering what to actually do next? Tell me what to DO!

Many of my readers, listeners, audiences and workshop students ask me this question…

“How do I communicate the value of my work to my stakeholders by telling my data story?”

Excellent question.

Here’s the story that I’m all too familiar with in how we present insights today:

  1. Stakeholder asks you to come present campaign results at a leadership meeting. They want “anything you’ve got.”
  2. You scramble to throw together 50 random charts and graphs in the hopes that something will stick.
  3. You present your pile o’ charts and observe a direct correlation between time elapsed during the presentation and your audience’s Candy Crush Saga rankings.
  4. And after the meeting…nothing happens. No one’s really sure what happened, or what they should do about it.

This story, in my humble opinion, sucks.

I was tired of that story for myself, so I invented a practical, tactical, and prescriptive approach that ensured my visuals answered business questions, inspired ideas, galvanized my stakeholders into action, and communicated my value.

The results?

Surviving layoffs and earning promotions.

More headcount.

Budget for site optimization and analytics capabilities.

Sound like something you’re interested in?

Great! I’m THRILLED to share with you a brand new video that is going to empower you with this simple framework for creating and delivering data stories.

This framework is called the PICA Protocol™ Prescription.

And I’m bringing to you through the magnificent lens of WHITEBOARD FRIDAY, people.

When Rand Fishkin, former Wizard of Moz and Grand Poobah of the digital world, asked if I was interested in filming the first ever data visualization / storytelling Whiteboard Friday, I casually said I’d have to check my schedule, and- um, no.

It went more like:


Needless to say, I managed to pencil it in my schedule after regaining consciousness. And now, it’s finally here!

>>> Hop on over to Moz and learn my PICA Protocol ™ Prescription for impactful data storytelling

I do hope you enjoy, and I’d love to know what you think! Be sure to leave a comment on the video post.

And please…viz responsibly, my friends.



Don't leave without your free copy of the PICA Protocol™: Your Visualization Prescription for Healthy, Actionable Data Storytelling

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A comprehensive approach to design, visualize, and deliver data stories and business presentations that inspire action!

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