Deeply Connecting with your Data Presentation Audience with Allison Hartsoe

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Introducing Allison Hartsoe

Allison Hartsoe is a celebrated speaker in the digital analytics industry, the first guest of my Women in Analytics Spotlight Series.

In this episode, she shares her unique talent for navigating the intersection between presenting data, storytelling, and connecting with her audiences.

Allison is a highly successful serial entrepreneur who has founded three companies. Her current firm, Ambition Data, creates strong marketing ROI through customer centricity. She uses her understanding of the value of each and every customer to help companies build customer equity naturally.

Allison is passionate and experienced in analysis, which allows her to see future trends and relate them back to the tactical moves her clients need to make today.

She has built and executed analytics strategies from many Fortune 500 companies including Blackrock, BlueShield, Roche/Genentech, GlaxoSmithKline, HP, Intel, Kohler, Microsoft, Nike, Quantiles, and Seagate.

In This Episode, You’ll Learn…

• How Allison moved from a degree in Journalism to being a founder of three companies and a celebrated speaker in the digital analytics industry.
• Awesome real-life analogies she uses to help explain complex concepts to her audiences
• How she uses Social Proof to encourage her audience to let down their guards and gain their trust.
• Her skill in watching people’s feet to determine their engagement with her presentations, and how she uses humor at set intervals, to help her audience stay engaged.
• Her thoughts on data puke being her biggest pet peeve.
• How she builds rapport within her presentation to help her audience find similarities and connect with her message.
• How grit and relationships have helped her achieve success as a notable woman in the digital analytics field.

People, Resources & Links Mentioned

• Eric Feinberg
• Dan McCarthy
• Avinash Kaushik
• June Dershewitz
  
• Gary Angel
• Toastmasters International
• Customer Experience Professionals Association

Allison’s Upgrade:

• Power Tip: Understand the denominator. “The denominator is the most overlooked, but also most powerful tool because it indicates the basis of what is important. It gives us the context to understand whether something is good or bad enough to take an action. Too often we find this denominator is based on junk, a big number with little impact on the business. If you focus your denominator on the right function, it becomes even more significant and will allow you to pivot your business around that.”

How to Keep Up with Allison:

• Ambition Data
• Customer Equity Accelerator Podcast
• E-mail
• LinkedIn
• Twitter

Thanks for Listening!

Thanks so much for joining me. Have some feedback you’d like to share or a question for Allison? Leave a note in the comments below, and we’ll get back to you!

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A very, very special thanks to Allison for joining me this week. And as always, viz responsibly, my friends.

Do you have a burning question for Allison about social cues, matching verbal cues to the size of your audience, building trust during presentations, or how to connect with your audience? If so, ask away.