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Charting Volume, Trend, Growth in One Visualization [Video]

This special video edition features my next makeover of a listener-submitted viz! So exciting!! Today’s submission comes courtesy of Jennifer Yacenda of Starwood, a stellar presenter and my valued coaching client. She sent in a doozy of a viz; a dual-axis bar / line chart showing the revenue monthly trend, growth and projected targets for four digital marketing channels. Lo que es una fiesta! The goal of the viz was to examine monthly revenue for four marketing channels, and how that revenue’s growth stacked up against a flat projected target for the year. Unfortunately, it went a little overboard with clutter and for me, didn’t allow the insights to jump out like a leaping sockeye salmon during fall spawn. This episode shows you how I applied the PICA Protocol™ to find the real story and create a viz that sends it home.

In This Episode, You’ll Learn:

  • How to apply the P.I.C.A. Protocol™ to create a viz that supports your insight
  • How choosing the right chart type is crucial to understanding your data
  • The in’s and out’s of using a small multiples chart to show trending between segments
  • How to use color to strategically emphasize your big message
  • How you can submit your own troublesome charts and sneaky slides for a free video podcast visualization renovation!

Upgrade Tip of the Day:

The chart detox process involves removing many chart elements for simplicity and clarity. But what happens when you deleted an axis or title, and you want it back? I show you a quick trick to resurrect your dead chart elements.

My Challenge To You

I do my best to use my knowledge and experience to make over my listener submissions into presentation gold. But, by no means am I saying it’s always the BEST way. I ask you: how would you approach this visualization? Or how would you improve upon what I’ve done? If you’d like to sound off, leave a comment and/or visual below! PBM 016 - PYS Vol 3 - Garr Reynolds Quote

Now it’s your turn!

Do you have troublesome charts or sneaky slide in need of an overhaul? Contact me to submit them and they could be featured on the show!

Thanks for Listening!

Thanks so much for joining me. Have some feedback you’d like to share? Leave a note in the comments below, and I’ll be sure to get back to you! If you enjoyed this episode, please share it using the social media buttons you see at the left of this page. Subcribe to Podcast - iTunes   If you liked what you heard, I would love if you could leave me a rating or review in iTunes. Ratings & reviews are extremely appreciated and very important in the rankings algorithm. The more ratings, the better chance of fellow practitioners getting to hear this helpful information! And finally, don’t forget to subscribe to the show via my newsletter in the blue bar below, or on iTunes to get automatic updates and never miss a show. And as always, viz responsibly, my friends.

How would you approach or improve upon my data viz makeover?

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A comprehensive approach to design, visualize, and deliver data stories and business presentations that inspire action!

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