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Inspiring Your Analytics Stakeholders to Take Action with Jeff Sauer [Podcast]

Today’s guest works harder than anyone I know to create super useful analytics content and resources for our industry.

Depth of Knowledge. The Periodic Table of Google Analytics. The Jumpstart Podcast.

These are all gifts created by Google Analytics / PPC guru & dear friend Jeff Sauer of Jeffalytics, one of the most authoritative and actionable measure blogs in the space.

He also routinely delivers his extensive expertise to worldwide audiences and is a sought-after speaker on the analytics conference circuit.

And in this episode, he brings his pragmatic philosophy on creating stakeholders that truly believe in your work and careers that fulfill your aspirations.

In This Episode, You'll Learn:

How to channel your passion and transfer that energy to your audience

  • Why every talk should end with a blueprint for the audience's next steps
  • The key to building analytics teams with complementary skills that leverage strengths
  • How to confidently defeat Imposter Syndrome during presentations
  • Why you need to find an internal champion for your work as an analyst

People and Resources Mentioned in this Episode: 

Lea Pica - PBM 19 - Jeff Sauer - Quote Image

How to Follow Jeff:

Upgrade Tip of the Day:

Kill your bullet points! Use more imagery to maintain your audience’s attention. Ensure that your data serves a clear purpose and doesn’t only confuse them. And make it super actionable!

Thanks for Listening!

Thanks so much for joining me. Have some feedback you’d like to share, or a question for Jeff? Leave a note in the comments below, and we’ll get back to you!

If you enjoyed this episode, please share it using the social media buttons you see at the left of the post.

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If you liked what you heard, I would love if you could leave me a rating or review in iTunes. Ratings & reviews are extremely appreciated and very important in the rankings algorithm. The more ratings, the better chance of fellow practitioners getting to hear this helpful information!

And finally, don’t forget to subscribe to the show on iTunes to get automatic updates and never miss a show.

Special thanks to Jeff for joining me this week. And as always, viz responsibly, my friends.

What’s your biggest pro speaking struggle? Let me know!

In this ultra-actionable session, Lea will take you through her four-step proprietary PICA methodology for creating data visualizations that effectively communicate your data story and informs decisions.

Using an example straight from the CVS vault, she will arm you with a solid framework for assessing the effectiveness of all your future data visualizations to create the impact you’re looking for.

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A comprehensive approach to design, visualize, and deliver data stories and business presentations that inspire action!

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